Periscope

So now radio 4 Today have covered it, Periscope is official uncool, & so time to take it on to the mainstream. Periscope is a new Twitter app for live streaming, the Meerkat killer, which if you read anything about SXSW had the Tech press going crazy with excitement.

So Periscope, will it be the new Vine or the new ChatRoulette (remember that?).

Realtime reporting by journalists is the ideal use  and they are already starting to make the most of it, The BBC, Sky & The Guardian have already started using it.

Citizen journalists will also start reporting and realtime updates on what is happening before the mainstream press even get close to having a camera truck on the scene.

Quality can be a issue, you are generally streaming on 3/4G but the realtime interaction and link to Twitter with realtime notifications means it has a major audience instantly.


Downsides, what if it turns into the new ChatRoulette, lewd comments, men showing people themselves naked (it is always almost always men) and will it just become another way to Troll (read bully) people online.

If Periscope can avoid the many pitfalls, it could truly change media, giving a voice to the protester on the street, a lot like twitter did in the Arab Spring but this time giving live images of what is happening on the ground.

For brands it can give a live insight behind the scenes, I would be very surprised if this does not appear in the next Burberry London Fashion Show and sure it is only a matter of time before Cara D becomes a advocate of it and starts bringing live updates.