So Google has rebranded and become Alphabet, in a surprising move. A open blog post from Larry Page announced the change, after trading of shares closed, he explained it would give greater clarity to investors on the investments and work Alphabet (Google) is doing.
Google will still be wholly owned by Alphabet but it will also show all the other companies it owns and also the investments it is making. Google is still the star performer and of course the driver which pays for all the other investments and experiments.
I have often mooted the point that Google is actually not great at much else except search, it's only real success, they have tended to of had to buy all the other big hits like Youtube. when Google Video failed. It also has spectacular failures (remember Wave). When the company was just Google I always felt these got lost under the "Google" brand love it has. Now, however it appears to be opening itself up to more scrutiny and showing off the other companies to not only investor scrutiny but also to the public. Will Alphabet thrive and in a few years have quite a few Google's in it's stable? Or still just Google and lots of public failures.
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