Why?

I realised very recently that the question Why? is not asked enough in business meetings and more importantly, when it is, the answers are not interrogated.

I was talking recently to my business partner about a new client win, a new company who are awesome :) (more info on soon). They are relatively new and my business partner just said to me at the end, so Why are they doing this?

It hit me, out of all the people I had discussed it with, he was the only one who wanted to know why they were doing it, not revenue potential, length of contract, time commitment but actually Why this company was starting this business? Luckily they have a great business plan and are offering a service (& solving a problem) which is needed!

It made me think, WHY should be the first question we ask ourselves at the beginning of every meeting.

1)WHY are we having this meeting and do we know what we want to achieve from it?

The simple idea will streamline us and stop us from waisting time and ideas and plans which we do not need.

Then we can move all meetings to my dream of a  meeting never lasting longer then 15 minutes.

It's been a while

I seem to start every blog post with "I will do better". However, this time I will (or maybe not). Their are many reasons why I have not been posting but mainly it has been down to work. I have so many ideas for blog posts and now I need to actually sit down and write them. Most of all I want to start my feature "Adventures in eCommerce" looking at how much fun you can have in this great business and also giving practical information on implementing great revenue generating practices but also some anecdotal stories of the adventures I have had along the way and what I learnt and how it shaped my thinking.

However back to business, So far 7 months into 2016 it has been a good year for 5xThinking we have worked with some amazing clients:  Neom Organics, Carolina Herrera, N.Peal to name a few and also changed our direction slightly, more of that in the next post as soon as all is confirmed.

One of the biggest achievements was helping MPB raise 2.1 Million to help launch into the US and other European markets, read more here

On other news I got Married in Bologna, Italy. So not a bad year so far.

Here is a Friday record choice for you from Local Natives: