Why?

I realised very recently that the question Why? is not asked enough in business meetings and more importantly, when it is, the answers are not interrogated.

I was talking recently to my business partner about a new client win, a new company who are awesome :) (more info on soon). They are relatively new and my business partner just said to me at the end, so Why are they doing this?

It hit me, out of all the people I had discussed it with, he was the only one who wanted to know why they were doing it, not revenue potential, length of contract, time commitment but actually Why this company was starting this business? Luckily they have a great business plan and are offering a service (& solving a problem) which is needed!

It made me think, WHY should be the first question we ask ourselves at the beginning of every meeting.

1)WHY are we having this meeting and do we know what we want to achieve from it?

The simple idea will streamline us and stop us from waisting time and ideas and plans which we do not need.

Then we can move all meetings to my dream of a  meeting never lasting longer then 15 minutes.